Summary

• Improved Player Support task force has outlined audience strategies and begun conversations
• Messaging task force provided detailed plan for fall kickoff
  • Current working tagline is “Michigan Rugby United”
• Facility task is focused on lead donor identification strategies and needs prioritization
  • Visual mock-ups on potential facilities were suggested
• Admissions and full-time coaching task forces are further behind

Further meeting detail

Present

• Jared Bosma
• Joel Conzelmann
• Nate Fisher
• Jamie Frech
• George Janke
• Tianna Kilgore
• John Palladino
• Karl Seibert
• Ben Shapiro
• Matt Trenary
• Aaron Turk
• James Wilber

Detailed notes

• Trenary review of 2021-2022 Development Impacts
  • Turk: Clarifying question on endowment pursuit
    • Trenary: Provides both money and a signal to the U
• Improved Player Support
  • Rough calendar
  • Bosma and Demers helping
  • Conversations have started
• Messaging
  • Core themes / tag lines / production needs in prep for launch in fall
  • Will roll out some things piece-meal this spring / summer
  • But want some feedback on what’s been brainstormed so far
    • Grounded in mission/vision
    • Michigan Rugby United
      • Why?: Community, both pursuits, for everyone, inclusive, overuse of forever/always, more inspirational
    • Strategies / tracks
      • Accelerate visibility of MR30
      • Clear goals for funding and remove barriers of gifts
      • Identify donor objections and create a messaging strategy (get an inventory)
      • Two Strategies
        • Campaign strategy
          • Team/MRF led
            • Personal connection, build on momentum, educate rugby’s changes, foundational elements, alternative ways to support
          • Rec Sports led
            • Less personal, more around thanks, notion of MR30, educate
        • Always on strategy
          • Team led
            • Reinforce foundational elements, rekindle semtimental feelings, amplify messaging about team’s successes (growth has been good)
          • MRF led
            • Reinforce foundational elements, awareness of MR30, build momentum
      • Take bullets and drill down to “briefs”
    • Program roll out
      • May: Core messaging
      • June: Content planning
      • Summer: Build pages/assets
      • Fall: Launch
    • Program continuation
      • Sep: Alumni weekend blitz
      • Late Oct: In-season campaign
      • Dec: End of season campaign
      • 2022 and on TBD
    • Collateral
      • Deck
      • Short deck
      • One-pager
      • Web landing page
        • Men, Women, MRF
      • Videos
        • Men, Women, Alum, Inspirational
        • Ready for fall?
      • Email templates
        • Awareness
        • Educational
        • Follow up
        • Thank you
      • Social
    • 2022 and beyond
      • Automation? CRM? Paid marketing?
      • Other social
      • Donor rewards
      • Testimonials
        • Not just the team
      • More videos
      • Events
        • Integrated with collateral, follow-ups, amplification
    • Qs
      • Seibert
        • MRF Comms chair. Let’s be lockstep.
        • Disperate audiences
          • Thinks biggest donors might not be alumni. Parent or random person.
        • Frech: See how it lies via Improved Player Support and potentially segment more.
          • And agrees that big donor might be out of scope currently.
      • Seibert
        • Rosasco has redone MRF site. Can house a lot of content for MR30, etc.
      • Turk
        • Does Michigan Rugby United replace MR30
          • Frech: Yeah, this is more of the “customer-facing” brand.
      • Palladino
        • Testimonials for background/legitimacy
          • Bosma to gather these up
      • Fisher
        • Put “high-performace” before participatory in slide
        • Rewards program
          • Drafted a “Michigan Rugby Champions Club” in the past. Will dig up.
      • Turk
        • Education piece. Really likes seeing it in here. Parents and reengaging alumni.
        • Content: Top news in rugby for the last quarter. Like Princeton going varsity.
          • Trenary: Men have quarterly newsletter
          • Frech: Yeah, may want to audit what we all are doing
• Facility
  • Talking about major gifts and lead donors as 1a
    • Annual, participatory giving is going to power larger donations
    • Most lead donors right now, are probably coming from annual donors
  • 1b: Needs prioritization
    • Needs v wants
    • Provide visualization
  • Initiative likely outpaces participation
    • Starting within FTF
    • Then MR30
    • Then connections from there
    • All 1x1
    • Passive targets. Some efforts via messaging but lots of unknown.
    • General targets from greater community, and pull 1x1 from that
      • Groups/decades to get to 1x1
  • Tossing around ways in how to bring in greater group to make them feel as though they are building the facility
    • “I’d like to see this” “I’ve seen this in the past”
  • Trenary: Avoid crosstalk / duplicated work
  • Palladino:
    • Brainstorm of what the facility could look like. List of things of what it could be. Could be motivating.
    • Features of the facility. Field, sign, name, name on field, tiles on the walkway, etc.
      • Wilber: Agree
    • Seibert: Juan Marco mock up
      • Palladino: Yeah, let’s get more mock-ups
      • Shapiro has a guy
      • Turk: Jerry Attia: Rossetti
• Full-time coaching
  • Research
  • Prep work to slot into MR30 timeline
  • Viability as U-M employee
• Admissions
  • Research
  • Varsity. Could even morph task force into varsity-pursuit
  • What are admissions tags?
  • What options exist before varsity?
• Seibert
  • Push for next meeting sooner rather than later
• Wilber/Trenary: The more the Task Forces run with things, the better for Trenary as a coach